After a short Christmas break, to reload our batteries, we are back on track starting the New Year by looking back on the past and making an evaluation of our year.
Luckily we can look back on 2009 as a highly productive year. GreenGraffiti® has grown tremendously from a small start up, to doing over sixty campaigns in year one. We have executed campaigns throughout the Netherlands, in over more than thirty cities.
We have had a vast variety of clients, from large companies to smaller initiatives. From commercial clients like Heineken or Starbucks for promotional goals, to city councils promoting social community based projects. We selected some of our own personal favourites, which we considered would give you a good representation of our year.
The National Postcode Lottery provided us with our biggest campaign so far, doing 1750 advertisements in 24 cities! By using GreenGraffiti® we promoted the use of the LED-lamp, which is an energy efficient replacement of the light bulb. The campaign generated a lot of attention and hopefully created awareness amongst the Dutch citizens that it is better for the environment to use a LED-lamp.
‘Better ride your bike’ was a campaign executed for the environment service of Brabant to encourage people to ride the bike instead of taking the car to work. GreenGraffiti's in the shape of bikes where placed next to cars and parking meters to trigger the decision to ride the bike. We liked this campaign a lot because they are in line with our vision of sustainability and giving something back to society.
Our campaign for the Amsterdam Police had a social goal as well. We gave back to the community, by doing an anti car break-in campaign. Together with the police we made people aware of not leaving valuables in their car in order to prevent petty crimes.
To show you that GreenGraffiti® can be used in multiple ways, we would like to share with you our collaboration with designer Marcel Wanders. We created an art-like Christmas pattern to decorate the streets for Christmas.
Besides doing promotion for our clients we had PR going on for ourselves. We had our first appearance on Dutch television, in the show ‘Bij ons in de BV’ where we won a pitch by presenting our business idea. After this television appearance we became widely known.
We also featured in different magazines like Margriet, Libelle and Esta, who wrote some inspiring articles about green entrepreneurship, giving back and sustainability.
By looking back, we can happily conclude that 2009 was quite an eventful year for us. We grew, we learnt, we used our concept in multiple ways, and gave back to society.
So hear is a toast to 2010, that it may be an exiting and sustainable year for everyone!
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