Oh yes we did.

The latest campaign of our partner overseas is definitely worth to mention as they worked together with Dominos during the widely known Super Bowl!

For us Dutchies the Super Bowl is not a big deal. Frankly I only new about it because I saw an Ace Ventura film once when I was younger in which the mascot of a team, I believe it was a Dolphin, was stolen.

In America however, the Super Bowl is a huge deal and is one of the biggest sports events, being the final of the National Football League. It has the highest viewing figures and a lot of artists perform during half time, varying from Diana Ross to Britney Spears, to this years band The Who.

One legendary show, in which Janet Jackson gave the public a nipple flash, even caused a huge national fuss and changed the event from being live broadcasted to be showed on telly with a little delay!

February the seventh was the day of the 2010 Super Bowl XLIV in the Dolphin Stadium, Miami.
This year the game was not accompanied with a celebrity showing of her private parts, but nevertheless with something spectacular that has the same potential to cause national fuss: GreenGraffiti®.

Around the whole stadium GreenGraffiti® Canada executed a huge campaign for Dominos announcing the company change of Dominos Pizza.


Dominos pizza has had her share of bad publicity with costumers who compared their pizza crust with cardboard and their sauce with ketchup gone bad. Instead of ignoring the negative complains they decided to change their whole way of making a pizza. A process what they call: The pizza turnaround.

With the GreenGraffiti’s the public was made aware of this process and their new pizza by getting the website pizzaturnaround.com in the spotlights and tell their story. Curious what’s on the website? Have a look and see, and maybe find out what the new pizza tastes like!

O by the way, the New Orleans Saints won the game.