Oh yes we did.

The latest campaign of our partner overseas is definitely worth to mention as they worked together with Dominos during the widely known Super Bowl!

For us Dutchies the Super Bowl is not a big deal. Frankly I only new about it because I saw an Ace Ventura film once when I was younger in which the mascot of a team, I believe it was a Dolphin, was stolen.

In America however, the Super Bowl is a huge deal and is one of the biggest sports events, being the final of the National Football League. It has the highest viewing figures and a lot of artists perform during half time, varying from Diana Ross to Britney Spears, to this years band The Who.

One legendary show, in which Janet Jackson gave the public a nipple flash, even caused a huge national fuss and changed the event from being live broadcasted to be showed on telly with a little delay!

February the seventh was the day of the 2010 Super Bowl XLIV in the Dolphin Stadium, Miami.
This year the game was not accompanied with a celebrity showing of her private parts, but nevertheless with something spectacular that has the same potential to cause national fuss: GreenGraffiti®.

Around the whole stadium GreenGraffiti® Canada executed a huge campaign for Dominos announcing the company change of Dominos Pizza.


Dominos pizza has had her share of bad publicity with costumers who compared their pizza crust with cardboard and their sauce with ketchup gone bad. Instead of ignoring the negative complains they decided to change their whole way of making a pizza. A process what they call: The pizza turnaround.

With the GreenGraffiti’s the public was made aware of this process and their new pizza by getting the website pizzaturnaround.com in the spotlights and tell their story. Curious what’s on the website? Have a look and see, and maybe find out what the new pizza tastes like!

O by the way, the New Orleans Saints won the game.

The Valentine Peace Project

Love. When you think about love, a lot of things can cross your mind: What do you know about love, have you experienced true love yourself or what does love mean in our life’s today?

In a society that becomes more and more individualistic, where narcissism becomes more common than philanthropy, what can we know about true love?

The legend of Valentines Day tells us that in ancient times, soldiers weren’t aloud to marry their ladies because there full attention was needed when they had to fight for their mighty kings and emperors.

One day a young couple visited bishop Valentine, with the urgent request to marry them anyway, since their love was to powerful to dismiss. Valentine, blown away by this big love bubble, was convinced by the young couple that love was more important than anything else, and decided to marry the lovebirds.

Unfortunately faith turned sour for Valentine. When the emperor, who had a hart of stone and didn’t understand the importance of love, heard about the secret marriage he convicted the poor man till death on February 14th. Before the trail was convicted, Valentine, a romantic till the end, secretly gave the beautiful daughter of the guard a little note that said: From your Valentine...

We are reminded of his romantic spirit once a year, on Valentines Day.

We can be romantic as well and buy millions of carts perfectly premade for us so that we don’t have to think about the right words to express our feelings of love. We can go to websites to order gifts pre-selected, which perfectly match your beloved ones profiles. And there is a huge offer of movies about love, or the misery of not having someone to love, that we can see.

However all these possibilities nowadays seem kind of superficial compared to Valentine, who gave his life in the name of love, and it makes you wonder: Are there still people like Valentine left? Who truly care about love, and love only?

Luckily there are. It looks like some lucky people inherited the romantic spirit of our forefather.

One of them goes by the name of Federico Hewson, founder of The Valentine Peace Project.
Trough his project, he invites people from all over the world to celebrate all faces of love and love’s greatest potential: Peace. On Inner-, Community and Global level.

Federico believes in the statement of poet Pablo Neruda, who said that poetry is an act of peace. Poetry explores the hidden knowledge and spiritual dimensions of life - "a little world built to convey something of the larger" (from The Poetic Imagination). It's an opportunity to listen to that small voice inside. In times of a suffering planet and a breakdown of old systems we can still hear the voices in our head to take notice of our deeper selves.

There isn’t a better way to celebrate peace and love, and connecting all three levels of peace, then sharing thousands of poems and flowers to passers to stimulate dialogue and reflection.

Even if you’re no Shakespeare, you can contribute by sending in your poem or go to the website and see if there are other ways in which you can be a part of the project.

We where very lucky that we could be a part of this project, announcing it in a peaceful way, by using GreenGraffiti®. So keep your eyes open when you are walking the streets, while quietly thinking about the right sentences for your love poem….

So here is to Love and Peace, hope you have a wonderful Valentines Day!

The wonderful winning works

Last December, when the winter was just getting started, we executed a project for the Toneelmakerij to promote the theatre play Kees de jongen. Just to refresh your memories Kees de jongen is a theatre play based on a famous Dutch book for children about a poor boy, Kees, who had a very vivid fantasy and sees the world in a very playful way.

In addition, besides promoting the play, we worked together with a primary school in the centre of Amsterdam. This is a perfect example of a community project to give something back to the society, using GreenGraffiti® in a different way.

The school was close to the Westerkerk and to the Theo Thijssen, museum, who is the writher of the book.They had organized a competition and the children designed templates expressing their own interpretations of the dream world of the little boy Kees. The top ten designs where made into actual GreenGraffiti® templates and where sprayed around the school, the Westerkerk and the museum.

Because of the weather and the oncoming snowfall the project got cancelled a couple of times, so when the time was finally there that we could execute the project together with the school children, they almost could not believe that the time was finally there.

Over excited, some a little bit timid waiting to see what we where going to do with al the weird tools and equipments, we started the project on a rainy thursday morning, but fortunately no snowfall.

The project started on the schoolyard where al the children gathered around us and where curious to see what was going to happen. The ten winners where lucky because there price included helping us spraying the GreenGraffiti’s.




They needed a little help spraying their designs since the high water pressure sprayer was almost as large as some of the children. However, with a little bit of assistance, the GreenGraffiti’s turned out beautifully.







We left the schoolyard with their teacher and the ten children to spray some more GreenGraffiti’s next to the Westerkerk and the little museum. So when you visit Amsterdam in the next couple of weeks, make sure that you don’t skip this part of the city to have a look at their designs.

The project lasted the whole morning, leaving the winners and us covered with water and dirt but proud of their winning works!