Biodiversity; We are all in this together

2010 is called the year of biodiversity. Therefore the European Union is launching a campaign to promote awareness amongst citizens and countries and to emphasize the importance of maintaining it.

Why is biodiversity so important? Well, nature, in all its beautiful ways, is the foundation of life and we are all connected to each other in some way. The bee pollinates our flowers, the tree-root systems purify our water and insects break down our waste.

Sad to say, that this complex ecosystem, our circle of life, is getting more damaged everyday by the acts of humankind. Unsustainable agriculture, urbanization or overfishing are activities that can cause huge damage to the system.  It’s slowly pushed to a ‘tipping point’ and cease to perform as it has been performing. Since we never know when this point is reached it’s much wiser to never reach it in the first place.

To stop the loss of biodiversity, the aim of this EU campaign is to provoke intense debate about the subject and create awareness of the problem amongst leaders and citizens. Because we are all in this together!

That’s why, tomorrow at one, we will start our first international campaign in the name of biodiversity! We will launch the campaign at the Amsterdam Nieuwmarkt, where someone special (Who would it be? See for yourself tomorrow….) will make an enormous GreenGraffiti® artwork, live!

We invite you to come and have a look and join us at the event. When you have little kids, feel free to take them with you as we have a nice gift for them so that they can participate.

We will keep you updated as in the next couple of weeks we will execute the campaign in many more European countries.

Teaser campaign Biodiversity project

But for now, see you tomorrow at one!

Press, press, stress.....

Lately we have been so busy in here. Our little office is getting very crowded, more colleagues have joined us, there are many jobs to do and since GreenGraffiti® exists for a while now, we are getting more attention and press.

Being so busy it happens that we don’t look at all the mail we are getting in the office, selecting the most important ones. We found out that that isn’t the smartest thing to do.

We have had a lot of press so far and are mentioned in magazines, newspapers ore blogs, which makes us so happy. We are proud to say that this week we where even mentioned in two magazines: Accenture and Creatie.

We where selected to be in the top 10 of green concepts, which is very special and so nice for us to know.

The two magazines where send to us this week, and luckily this time we opened them. We just have so many things to do, that we can’t keep up with the press!

We don’t want to miss anything and would like to save al the documents written about GreenGraffiti® (to nicely save and someday show to our grandchildren).

So if you would like to help us collect these documents and keep track on the articles written about us, we are very grateful!

Thank you from all the working bees at the GreenGraffiti® team.

Clean Drinks

Clean Drinks is a network community for people working in the field of sustainability. By bringing al these people together the aim is to make it easier to create a better world together.

We where invited to promote and come to this event and present our business together with other green companies in the Netherlands as, Stoere Vrouwen, Remotion and the 1% club.

The night started of in the beautiful industrial club Trouw on the eastside of Amsterdam. The event started of with a very interesting discussion, which brought the municipals and sustainable entrepreneurs together. We entered the discussion very actively and a little nervous, finally having a change to talk to the municipals face to face.

So what is our relationship like with the municipals? Well, to tell you the truth, we operate in a ‘grey area’ and rules about our form of advertising do currently not exist. This can leave us in weird situations: Some municipals really like what we are doing and are supporting us and our business, others are not so sure how to react on innovation. The discussion was very interesting and we found out that there are many entrepreneurs in sustainability like ourselves, struggling with legislation. So we entrepreneurs are al hoping that the open discussion will be fruitful!

After the discussion, which was heated not only because of the topic, but also because of the high temperature in the club, we refreshed ourselves with some cold drinks and mingled in the crowd.






The afternoon before the event started, we went out and made GreenGraffiti’s showing the way to the event and we created a ‘green carped’ that gave the event some extra flair! We where very glad to find out that many people supported and liked our GreenGraffiti’s and we received a lot of compliments on our work for Clean Drinks.

We enjoyed inspiring speeches of Marijke Vos and the Urgenda foundation and stayed a little to long for a Monday night. When we finally left the event, we felt a little tipsy from the delicious organic wine, but we enjoyed the night and will be present at the next Clean Drinks event.